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Ken Kraft is senior vice president - marketing and sales operations for Cox Business, the $2b division of Cox Communications focused on serving the telecommunication needs of business customers. In this role, he is responsible for the overall marketing and sales operations strategy, as well as tactical execution of marketing and sales plans to drive revenue growth and customer retention. A 30-year industry veteran, prior to joining Cox in 2012, Kraft served as executive director marketing at AT&T Business Services. Prior Kraft held several senior leadership roles at BellSouth Corporation and began his telecom career at Sprint Corporation.
Since joining Cox Business in 2012, major accomplishments include creating marketing demand that has driven 50,000+ new SMB customer relationships for each of the past 5 years, delivering $150m+ in incremental revenue through strategic pricing and product re-architecture initiatives, and establishing and solidifying the Cox Business brand nationwide. His leadership in the industry was recognized in 2016 with a TAMI Award for Leadership in Business Services across the MSO community.
An active member of the Atlanta community, he serves on the board of the Trust For Public Land, Adaptive Spirit and the Sandy Springs Education Force. He also serves as a member of Fernbank Museum’s Corporate Leadership Council and has held numerous fundraising leadership roles in support of the Woodruff Arts Center, Boy Scouts of America and Children’s Hospital of Atlanta.